A vigorous organization knows its right to exist and the value it provides to people and society. Such an organizations proves this value by showing it in all aspects of doing business. Therefore the best way of expressing the essence of an organization is by doing things – by taking action. That’s what we call: StoryDoing. StoryDoing starts where StoryTelling ends.

How we work


The model is centered around the OriginStory: a powerful and inspiring narrative that contains the heart of what the organization stands for. Its past, present and future come together in this story, as well as its roots, strengths, ambitions and challenges. Everyone involved with the organisation should know this OriginStory, be able to tell it and be able to act on it!

It provides vision, focus and direction and is an important instrument to define, implement and monitor the organisations strategy. The OriginStory is at the core of all 4 phases of the model.

The 4 phases

You are your story. 
The good news: the Origin Story of your organisation already exists!

You tell your story.
You want to tell and proclaim your Origin Story. Both inside & outside the…

You do your story. 
In the StoryDoing phase we translate the Origin Story to actions and challenges…

You value your story. 
Together we examine the fields of Manifestation, Continuity and Purpose…

We’d love to hear from you

For all inquiries about working with our team please reach out to connect@wearebold.com