# WeAreBold > Contact: vlad.zelinski@gmail.com ## Semantic API Endpoints - [Schema.org REST API](https://api.hardypress.com/wordpress/a5d81a950aaa7733f703d19b149a282d589b6175/citelayer/v1/schema): Organization schema in JSON-LD format - [UCP Discovery](https://b75a08e2fd99cd9ae078e.admin.hardypress.com/.well-known/ucp-discovery): Universal Context Protocol metadata - [WebMCP Context](https://b75a08e2fd99cd9ae078e.admin.hardypress.com/context.json): Multi-Context Protocol metadata ## AI-Optimized Content - [Markdown Index](https://b75a08e2fd99cd9ae078e.admin.hardypress.com/markdown/): AI-readable content in Markdown format ## Pages ### Blog URL: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/blog/ Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/blog/?format=markdown ### Contacts Hit Us With Your Challenge. We’re here for the messy details and the hard truths. Fill in the form, tell us what’s blocking progress, and we’ll carve the next bold move. Together. Name E-mail Phone Number Requesting Information Regarding SEND Set a meeting. Meet an expert, skip the pitch. You get real insight from the first minute. +31 6 19176816 info@wearebold.com Hofplein 20 Rotterdam, The Netherlands Narva mnt. 4, 505 ,Tallinn, Estonia Dennis +31 6 19176816dennis@wearebold.comNazare, Portugal.Amsterdam The Netherlands Ron +31 6 53166882ron@wearebold.comHofplein 20 Rotterdam, The Netherlands Marcel +31 6 53920786marcel@wearebold.comHofplein 20 Rotterdam, The Netherlands Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/contacts/?format=markdown ### Home page FROM PRODUCT TO MARKETING. WE'RE THE MISSING SEAT ON YOUR TEAM. TALK TO US YOU'VE GOT THE IDEAS,WE'VE GOT THE KNOW-HOWS. MARKETING STRATEGY Crafting bold strategies that position your brand to lead, connect, and convert. MARKET RESEARCH CONTENT MARKETING CAMPAIGN PLANNING AUDIENCE SEGMENTATION BRAND STRATEGY SEO & PERFORMANCE VISUAL IDENTITY POSITIONING & MESSAGING Elevating global mobility brand by looking inwards READ CASE STUDY PRODUCT DEVELOPMENT We align product vision with user needs and business goals. From idea to launch. PRODUCT STRATEGY TECHNICAL ARCHITECTURE USER RESEARCH USER TESTING DEVELOPMENT MVP & MLP AGILE PROTOTYPING FEATURE PRIORITIZATION GO-TO-MARKET READINESS Helping the next generation find their way home READ CASE STUDY SELECTED WORK GET TO KNOW THE UNAPOLOGETIC BOLDS Dennis May Founder Ron Van Gils Communication Consultant Anastasiia Borysova Project Manager Vlad Zelinskyi Developer Sigmund Abou Chrouch Designer Sean Glavey Cameraman & Video editor Margo Poroshyna Illustrator/Video content creator Caner Atas Animation artist/Game development Marcel Kwakernaak Quality Assurance COME AND SAY HI GET TO KNOW THE UNAPOLOGETIC BOLDS Dennis May Founder Ron Van Gils Communication Consultant Anastasiia Borysova Project Manager Vlad Zelinskyi Developer David Delgado Copywriter Sigmund Abou Chrouch Designer Sean Glavey Cameraman & Video editor Margo Poroshyna Illustrator/Video content creator Caner Atas Animation artist/Game development Marcel Kwakernaak Quality Assurance COME AND SAY HI PRINCIPLES THAT GUIDE US THE NON-NEGOTIABLES FOR US Bold enough to say no. To bad ideas.

To trends that will fade by next quarter.

To wasting time, money, or pixels on things that don’t matter. We’ll push back. We’ll push hard.

And we won’t stop until it makes sense, for you, your business, and your future. Bold thinking.Human approach.Logical outcomes. We know how to make you feel something.

But feelings aren’t enough.

We’ll bring strategy to emotion and logic to instinct.

Because good ideas without execution are just dreams.

And gut feelings? They’re cute. But logic is timeless. Context is everything. We don’t believe in one-size-fits-all solutions.

Your context defines the work.

Sometimes that means we keep it clean and minimal. Sometimes it means we go all out, pushing boundaries and expectations.

The magic is knowing which approach fits. We are your missing seat, not vendors. We’re the teammate who tells you when you’re wrong.

The one who helps you pivot when things go south.

The one who helps you grow when the path is unclear.We’ll listen.

We’ll challenge.

We’ll co-create.

And we’ll never settle. TESTIMONIALS DON'T TAKE OUR WORD FOR IT.READ IT FROM THE PEOPLE WE HAVEWORKED WITH. Dennis is a true and impressive strategist. He has been able to form a strong team around him that helps in executing strong business cases and create interesting products. If I had to describe Dennis in one word, it would be "listener". He has the ability to listen and ask the right question at the right time. I would highly recommend him for any project that needs a sharp and intellectual designers eye.BOB VAN LUIJTCEO & Co-Founder @ Weaviate For almost a decade, the We Are Bold team has played an active role in transforming EMG from a small operation into a dynamic 20-person team.... Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/?format=markdown ### PitchDeck URL: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/pitchdeck/ Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/pitchdeck/?format=markdown ### Projects PROJECTS AllAnimationBRANDINGContent marketingDEVELOPMENTUX / UI designVideoMake better music on The Artist PlatformElevating global mobility brand by looking inwardsHelping the Next Generation 
Find Their HomeRefining Digital Presence,
 for Timeless CraftSaying No to the Wrong Turn, 
and Leading the Right OneTurning Roadblocks into RoadmapsSlim luisteren. Sterk verbinden.Regie voor familie en vermogenShowreel WeAreBold by Sean GlaveyTogether We Define Tomorrows DestinyOrangina Schweppes Global – Corporate movie. Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/projects/?format=markdown ### Services Clarity, Visibility and Demand.That’s how you grow. And that’s where we fill the missing seat on your team. Book Discovery Call 30-minute call. No strings attached. Because your audiencedeserve clarity and truth. You’ve tried quick-fix campaigns.They created you noise instead of demand.You’ve heard jargon about funnels and hacks, but nothing stuck. What you need is structure, continuity, and a strategy that lasts, for the sake of you business’ that deserves growth and your audience’s values, time and money. WHAT WE OFFER OUR SERVICES Clarity First Brand & Messaging Strategy We get to the core of your mission and goal. Clarity on what your brand stands for and who it speaks to is a must. We define positioning, narrative, and tone. All built from real context, not assumptions.You leave with language that aligns your team and attracts the right audience. Brand Positioning & Validation Messaging Framework Tone of Voice Brand Identity Guidelines Book Discovery Call Visibility that Builds Demands Marketing strategy Your brand needs to be visible where it matters. We design systems and strategies for that. Content, visibility on the right channels, campaigns, and performance all work in one direction: sustained spotlight. Visibility builds familiarity; familiarity builds demand. Campaign Strategy & Planning Content Strategy Analytics Growth Tracking SEO Book Discovery Call he might have ideas Products that Last Product Strategy
& Development Products should be shaped and aligned with both user needs and business goals. Research, strategy, and development connect to create products that endure. Every feature serves purpose; every release strengthens the brand mission, goals and its components. Market and User Research Product Discovery MVP Planning Prototyping UX Auditing Pill Book Discovery Call Design with Intention and Context UX/UI & Visual Identity Structure, usability, and visual form are developed together to express the brand’s character, mission and goals. What people see and what they feel stay consistent at every touchpoint, even after interacting with it. UX/UI Design Design Systems Brand Visual Identity Interaction Design Accessibility review UI and Design Auditing Book Discovery Call Momentum Built Right Campaigns &Go-to-Market In here, We plan, build, and launch campaigns that connect the story and strategy. Each step, from segmentation to execution, fits a broader framework of continuity. The result: clarity in message, consistency in reach, and measurable growth. Go-To-Market Planning Launch Campaigns Audience Segmentation Creative Direction Funnel Design Performance Analysis Book Discovery Call DON'T TAKE OUR WORD FOR IT.READ IT FROM THE PEOPLE WE HAVEWORKED WITH. Dennis is a true and impressive strategist. He has been able to form a strong team around him that helps in executing strong business cases and create interesting products. If I had to describe Dennis in one word, it would be "listener". He has the ability to listen and ask the right question at the right time. I would highly recommend him for any project that needs a sharp and intellectual designers eye.BOB VAN LUIJTCEO & Co-Founder @ Weaviate For almost a decade, the We Are Bold team has played an active role in transforming EMG from... Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/services/?format=markdown ### Thank You Thank you for your message! We’ve received your request and will get back to you shortly.If you need immediate assistance, please feel free to contact us directly. Dennis +31 6 19176816Nazare, Portugal.Amsterdam The Netherlands Ron +31 6 53166882Hofplein 20 Rotterdam, The Netherlands Marcel +31 6 53920786Hofplein 20 Rotterdam, The Netherlands Ottavio +372 5690 6288Telliskivi 60a,Tallinn, Estonia Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/thank-you/?format=markdown ### Websummit WHAT IS THEBIGGEST GAP IN YOUR PITCH? WEBSUMMIT 2025 The bolds you see aren’t “angles” at all! We are the roll up our sleeves type to inject hands‑on craftsmanship investments into every layer of your company: from unearthing the origin story and shaping a compelling pitch, to the gritty work of turning an MVP into a full‑blown online platform. With a track record of guiding a diverse portfolio of startups across all stages of development, we turn fuzzy ideas into clear, credible stories that attract the right customers, partners and funding Book a 30min Story Shake-up Ron van Gils +31 6 53166882 ron@wearebold.com Dennis Maij +31 6 19176816dennis@wearebold.com PORTFOLIO OF STARTUPS DjaminnArtist Platform Djaminn is an Artist Platform that transforms any musical idea into a finished track by linking creators with a global community of musicians. Brelli, thé lease-management system Brelli makes the financial leasing process digital, fast, and effortless. With complete control and convenience for car companies and their customers. OOPZ! investments Oopz, experienced entrepreneurs and investors who dare to take risks. Who intuitively invest in entrepreneurs with a big heart, in inspiring ideas with social impact. RingoMusic Sync Instant sync pricing. Clear licensing paths. No waiting.No guesswork. No delays. OofTOrchestra of Tomorrow Concept development for: The new standard for the symphony orchestra of tomorrow. LunchBunchThe social lunch caterer The most social lunch caterer in the country. Bread on the table for everyone New Momentumresearch for social and behavioral change To stimulate social and behavioral change, it is important to understand the role of the digital media landscape. Productionhouse FLOW FLOW is a dynamic and culturally diverse production company based in Rotterdam South. Since its founding, FLOW has established itself as a creative force that reflects the rich diversity of society through various art forms. Fortuna investing We are a specialized engineering and consultancy firm focused on pipeline and offshore infrastructure in the energy and infrastructure sectors. Grond Ingenieurs A group of geotechnical experts. We know everything about the impact of pipelines, both on the ground and vice versa. SELECTED WORK FROM ALPHA STARTUP TO SMALL GIANT. WE'RE THE MISSING SEAT ON YOUR TEAM. TALK TO US COME AND SAY HI THE NON-NEGOTIABLES FOR US Bold enough to say no. To bad ideas.

To trends that will fade by next quarter.

To wasting time, money, or pixels on things that don’t matter. We’ll push back. We’ll push hard.

And we won’t stop until it makes sense, for you, your business, and your future. Bold thinking.Human approach.Logical outcomes. We know how to make you feel something.

But feelings aren’t enough.

We’ll bring strategy to emotion and logic to instinct.

Because good ideas without execution are just dreams.

And gut feelings? They’re cute. But logic is timeless. Context is everything. We don’t believe in one-size-fits-all solutions.

Your context defines the work.

Sometimes that means we keep it clean and minimal. Sometimes it means we go all out, pushing boundaries and expectations.

The magic is knowing which approach fits. We are your missing seat, not vendors. We’re the teammate who tells you... Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/websummit/?format=markdown ## Posts ### Do you still recognise you? Article Summary Points AI is Diluting Authenticity: Over-reliance on LLMs creates a "big blur" of generic content, replacing the critical thinking and distinct voice required to build genuine trust with audiences. The "Feedback Loop" Risk: Research indicates a cultural shift where humans are unconsciously mimicking AI patterns in speech and writing, threatening linguistic diversity. True Connection Requires Effort: Authenticity cannot be automated. To retain leadership and trust, writers must resist shortcuts and do the hard work of crafting their own thoughts. Do you still recognise you? It looks as though everything is starting to look like a big blur. A thick pumpkin soup where everything went through the blender. I used to be able to remember who wrote what on the internet. Now one message bleeds into the other. Has become interchangeable. No honest recognisable voice left. Everyone seems to be a wordsmith nowadays, but few are able to condense their message into few words. This is happening while attention spans have been failing for years. One could argue that this should drive companies and its leaders to understand they need to make sure their message is uniquely positioned in their way of writing. True to their brand identity. And that less is more… What is left is paths of writing that will draw canyons across the communication landscape. From the emdash, to the pointless use of the ¨rule of 3¨ and the ¨why it matters¨. Maybe when writing becomes so easy that is an afterthought. It makes you you forget that writing is thinking and if you do not suffer your way through it, you will not be able to judge the outcome honestly. Stumble upon thé ideas that actually lay deeper beneath the surface, awaiting to be discovered. If not to abandon the idea in total as it turned out not to be a worthwhile pursuit. Do you wonder what your (potential) customers are feeling? When you are not willing to go the extra mile to craft your own messages but resort to a statistical machine. To shortcuts. That surely allows you to mass up your presence in amount of posts. Yet lack any other form of presence that people so much grave. The one of honest intent, attention and Authenticity. The one that builds trust. Lets have a close look at what is happening Something has triggered me in the change i am experiencing in the online communication landscape. It has to be because when working on concepts for clients every word matters and is measured. Does it add to the story or does it break it if not even worse, cause distrust. In my infinite thirst to keep learning every day i have been digging into these llm models to understand what is their foundation. This is when my interest was sparked on how these models are impacting the communication landscape i started looking for patterns and digging deep into research articles. These articles articulated precisely the things i was already sensing. I will be quoting... Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/do-you-still-recognise-you-authenticity/?format=markdown ### The bank as a vending machine, from the center of trust to a disposable product. From the center of trust to a disposable product. Star-date log 6 dec 2025. In a galaxy still far too close to home. Readying for takeoff and a week of meetups and customer team-workshops ahead… Entering the airport a little too fast and a little too late. I have mastered the “just in time” mechanism for traveling. There is nothing I hate more than idling on an airport. It reminds me of a warm summer evening in Tallinn, Estonia. Having a beer with my good friend Caner. “What time are you flying, Dan?” “…in about 20 min”. His eyes became wide and his grin widened. "Shouldn’t you already be on the way then?" Mmmm, yes maybe. May be. I made it to my flight, to Ukraine, on time. But my flight was delayed… I could not have known it would become a trip that would alter the direction of my life forever… Back to today. As always the whole chain of events on the airport were a breeze. no delays. Still more than enough time to enjoy a good cappuccino. I love my cappuccino! While sipping my coffee, my eye lands on a Revolut vending machine. A Revolut vending machine? Is it a commercial wrapped coffee machine? Upon closer inspection I discover, no, not a coffee machine at all. But an actual Revolut machine. The machine allows you to acquire a Revolut Visa card to start your onboarding sequence and instantly have a card at hand. Revolut-ionairy was my first thought. Quite a bright idea. Instant physical payment card (who still pays with physical card, right uhm?!). Revolut-ionairy was my first thought. Quite a bright idea.  I could not hold back my enthusiasm, as I love new creative ideas. I started to tap my way through the touchscreen to validate that I am, indeed, European. I am old enough (shit I am getting old, and grumpy if I may say so).. Side note: And side-note, a worthwhile reads: The Enshittification of Everything! View article And there it was. Even without a sound (god I wanted a good old thump). My new card had arrived. But … it all felt so empty. No anticipation. Nobody to welcome you. Nobody to celebrate with. Not even an email. Nor a sms in the sky. The instant, but impersonal, card became the signal that made me have zero relationship with Revolut. I not with them. Them not with me. The bank made themselves become a disposable good. Not a safe haven. Nor someone to turn to in dire financial times. Just a wrapper around your next pair of socks. It became the vending machine in the empty airport. Replaceable. Distant. Not a place of value. Or trust. I took the card with me and I will explore their onboarding.. to see if my opinion will change and will report with a follow up. On "Neobanks vs. Traditional Trust": The Trust gap. The Finding: Research shows a clear "Trust Gap." While 89% of consumers use digital banking, traditional banks still hold the primary... Markdown: https://b75a08e2fd99cd9ae078e.admin.hardypress.com/the-bank-as-a-vending-machine-from-the-center-of-trust-to-a-disposable-product/?format=markdown ### Who is in control of the light? Today I am— let me say it before you do, "yes, again"— on my way to the airport. I’ve been playing Mario Kart lately. A lot. My daughter loves it, and I love that she is not on YouTube. Not because YouTube itself is the devil, but because these platforms have been shoving everyone toward Shorts. In short: brainrot. It’s breaking the ability to hold attention. If we as adults can’t keep ourselves from the scroll, how will we keep our children from going down that path? Body Schema plasticity: Researchers at Maastricht University have shown that the brain’s "Body Schema" (our internal map of our physical limits) is incredibly plastic. When you hold a tool, like a hammer, a car steering wheel, or even chopsticks, your brain rapidly integrates that object into its representation of your limb. For those few minutes, the tool literally is your body in the eyes of your motor cortex. View article YouTube isn’t all bad, though. She’s using it to teach herself how to write, even though school hasn't reached that stage yet. She is learning what she wants to learn. That’s something I truly believe in; it’s how I approach the world. A constant journey to learn. Back to Mario Kart. Somehow, while driving to the airport, I feel my brain wanting to "catch" an empty double-decker car-trailer in front of me. I feel this shift. My brain wanting the non-reality to be reality. Spin my car in mid-air, collect my coins, hit the surface. Jeej! A smile sparks across my face just thinking about it. What sets us apart in the animal kingdom is our ability to extend ourselves with tools and readily imagine those extensions as part of our own bodies. It allows us to use them with incredible efficiency. It goes back to throwing rocks, then spears, bows, swords, boats... eventually big instruments like cars and trucks. This bodily readiness to "extend" comes with a side-effect: the brain easily wants to believe it can wield the next thing attached to it. So ready to believe it is real. AI Psychosis & Delusional Affirmation: A new study explores "AI Psychosis," where conversational agents trigger or amplify psychotic experiences. Because LLMs are designed to be "sycophantic" (agreeable), they often validate a user's delusions rather than auditing them, creating a dangerous "digital folie à deux." View article While the drive continues, my thoughts try to unravel this merging of reality and the hallucination of another world. It sparks the idea that, at this very moment, we are spectators to that splitting on a grandiose scale. We want to extend our consciousness with more consciousness. We are so ready to believe it is real.Companies have named their product "Artificial Intelligence" and released it onto the world without ever thinking if the plane would fly. Without wings. Or a parachute, for that matter. The question is: which one is hallucinating harder, the product or the user? "But isn´t the technology fascinating, Dennis?" Yes and no. It’s fascinating because it allows things we couldn’t do before. But... 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