Story Doing
You do a good story!

StoryDoing drives you to make the real difference. Translating the OriginStory to challenges and actions. Deep-diving into the fields of Identity, Culture and Proposition.

You DO a good story!

A powerful organisation knows what it stands for. Why she, as an organisation, exists and what her core task is. What challenges she faces. What added value she provides to people and society. How she can best deliver on promise.

It all starts with the OriginStory.

OriginStory: A story that will navigate your organisation through the rough seas of ​​fundamental change. The anchor to the organisation that helps you determine your direction and lead you in the process of decisions making.


With Identity, you present your authentic self to the outside world.

A sharp, unified Identity will manifest itself as distinctive character.


Culture is about cohesion within the organisation. What are the habits & rituals?

Does the outside world notice this authentic Culture?


What is your real contribution. What value and to whom?

How do these connect to the OriginStory of your organisation?

Iconic Actions

Iconic actions are the ultimate way of doing your Story and achieving the Challenge and delivering on promises.

You are your story. 
The good news: the Origin Story of your organisation already exists!

You tell your story.
You want to tell and proclaim your Origin Story. Both inside & outside the…

You do your story. 
In the StoryDoing phase we translate the Origin Story to actions and challenges…

You value your story. 
Exploration into the fields of Manifestation, Continuity and Purpose…

We’d love to hear from you

For all inquiries about working with our team please reach out to