Customers always ask for a solo first. Can you create a website for me? Can you run a campaign for my product? Could you drive more customers and leads to my service! I need a new logo…

…Can you do something to awaken my Employees? We are going to throw a party but in a different way. What do you think?

By: Ron van Gils

Your organisation is a song.

These are All Solos that need to
fit within your organization song.

If we then ask about the key message or in which style and in which character this particular solo must fit, it mostly becomes silent on the other side. We are pleasantly surprised when our clients immediately answer. “Well, our organization, Reggae. We are close to the style of – Doe Maar – and our song is about this … that’s how we stand out, and this is how we care about our environment.”

As Business Creatives, we pay close attention to the story behind all the stories spread by your organization. That which makes the difference is the fundamental story behind the solo stories; The OriginStory. With that fundamental Drumbeat, we set the heartbeat which will give the same foundation to all the solos that your organization plays.

The OrginStory is the reason why people work with you, talk about you, do business with you.

It is the root to all other Stories.

Let’s look at an example.

Let’s take a look at how an energetic music track is structured (see the Stromae video clip above). The basis is a BEAT (often drums) supported by percussion, that is the structure, the skeleton of your song; read organization.

In practice, much attention is directed at this, thousands of books are about organizational structures in hundreds of styles, and organizations naturally make a clear choice. The forms may be a bit less classical, but a structure (drums) within organizations is always present.

In practice, “solos” are often played directly on that structure. Too often a roaring trumpet of sales. Alternatively, a sad violin playing by the CEO. That is because there is no coherence between solos and the structure – The Heartbeat. This lack of consistency makes it an ugly song.

Therefore we look for the “Origin story” in your organization, which is equivalent to the Drumbeat in a song. The Drumline ensures that we can drive and dance to the rhythm of the organization.

The OrginStory is like a Drum-Beat.
It gives your organisation coherence and volume. It is the basis among all the Stories through which you sing or tell a song.

That Drumline or “Origin Story” has a lot of elements in it that are within the organizations. Those are often very fragmented. Such as vision, mission, style or values. Yes, all these elements belong in the Origin Story. Take values ​​as an example. They never work as single words. They simply are more recognizable in a contextual story.

Yep, you guessed it, your OriginStory.

Vision, Mission. Value and Meaning

Vision and mission are also not separate tabs on a website, but must be recognizable, felt and embraced by everyone. This vision and mission combined in a remarkable challenge or propositions coherently told in the Origin Story. This story radiates feelings — a feeling of purpose and meaning. Meaning creates added value and ultimately betters organization solos which will, in turn, convert this added value into the desired impact.

Of what does a good Origin Story consist?

The Origin Story is an inspiring amalgamation of:

1) A description of the character, style, atmosphere and culture of your organization
2) A description of the stage and activities where your organization feels at home
3) A description of every fellow player in the story. Do not forget your enemies!
4) A description of the big challenge why you were born into the world

Example of the Origin Story of WeAreBold.

We are a “Fellowship” of Business Creatives, Storytellers and lead a vibrant life of creation in a business-oriented world. Our style foundation is Blues Rock with variations taken from Jazz influenced improvisation. We mentor entrepreneurs with the development of authentic communication, products, and services.

We believe in the phase before what is called “Predictable Success” — prodding an organization to get into action. We share novel energetic experiences with organizations, from which new team arrangements and methods will emerge. Our purpose is to let clients experience how enjoyable it is to use the Origin Story of your organization (the story under all solo stories). A connecting source of inspiration that is frequently already there, though poorly used or not used at all.

We align the solos to the Drum-beat of organizations. This so that people start dancing again in and around your company.

Are you ready for our challenge? Can you feel the beat?

Ron van Gils 
Business Creative. Story doer by force of nature.

In this clip from  Stromae, you can see how aligning the basics works towards a solo act. A free lesson by one of the most creative androgen artists of today.